
Level 4 Diploma in Marketing, Media and Advertising
Course Description
Overview
This course is a Level 4 qualification, developed with a carefully selected set of units. The course aims to build upon prior knowledge while introducing new topics. By covering a wide range of media, marketing and advertising strategies, this course can equip you with the knowledge and skills needed to pursue a career in this highly competitive industry, or can be used for further study at degree level.
Entry Requirements
- Students must hold a Level 3 Diploma (or higher), A Level qualification or equivalent
- Basic English reading and writing skills
- All students must be 16 years of age or above.
Module Structure
- Using information, communication and technology ICT in the study of Marketing, Media and Advertising (MMA)
- Research methods and techniques in Marketing, Media and Advertising
- The Philosophy of Marketing and the Marketing Concept
- Product Review and Marketing Strategies
- The Communication Components
- E-Commerce
- The Marketing Mix
- History of Media Studies
Work-Based Learning Opportunities
- Digital marketer
- Magazine journalist
- Market researcher
- Marketing executive
- Media researcher
- Media buyer