Level 4 Diploma in Marketing, Media and Advertising

Course Description

Overview

This course is a Level 4 qualification, developed with a carefully selected set of units. The course aims to build upon prior knowledge while introducing new topics. By covering a wide range of media, marketing and advertising strategies, this course can equip you with the knowledge and skills needed to pursue a career in this highly competitive industry, or can be used for further study at degree level.

Entry Requirements

    • Students must hold a Level 3 Diploma (or higher), A Level qualification or equivalent
    • Basic English reading and writing skills
    • All students must be 16 years of age or above.

Module Structure

    • Using information, communication and technology ICT in the study of Marketing, Media and Advertising (MMA)
    • Research methods and techniques in Marketing, Media and Advertising
    • The Philosophy of Marketing and the Marketing Concept
    • Product Review and Marketing Strategies
    • The Communication Components
    • E-Commerce
    • The Marketing Mix
    • History of Media Studies

Work-Based Learning Opportunities

    • Digital marketer
    • Magazine journalist
    • Market researcher
    • Marketing executive
    • Media researcher
    • Media buyer